Gucci's Black Face Controversy and the Black Dollar

Posted by CapWay in MindsetFebruary 13, 2019(Last Updated March 14, 2020)1 min read
Are you ready to make some real money moves?

The recent Gucci and Prada blackface controversies moved many influencers, like T.I., Dapper Dan, and Spike Lee to join an ongoing conversation about where minorities spend money. Whether you have Gucci money or not, this is still a meaningful conversation about the Black dollar. After all, African-Americans spend roughly $1.2T annually. 


Communities of color are not new to boycotts or discussions about pooling resources and reinvesting them in businesses where people feel represented, seen, and heard. 


Beyond the idea of the Black dollar, these happenings bring up a more profound point about what our money says about us individually. How we spend or aspire to spend our money matters and reflects our values. 


A vital part of a successful money journey is making sure that you align your spending with what is important to you. This is an excellent time to pause and consider a few questions about how you use your dollars.


a) Do you think that how you spend your money is a reflection of your values? 


b) Are you spending your money in ways that uplift and align with your beliefs? 


c) What impact does your money have on communities that are important to you?

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