Your Favorite Brands & Products: How to "Earn" instead of "Burn"

• Many of the purchases we make daily have little to no appreciation value.
• Instead of paying for these goods, invest in the company that supplies them.

Do you have a product or service that you feel you cannot live without? Your favorite brand of clothing, favorite burger spot, or even that vacation spot you love to frequent all represent purchases that create memorable selfies, satisfied tummies, and great experiences. However, many of the purchases we make daily have little to no appreciation value. What if instead of paying for these goods, we invested in the company that supplies them?

Try this exercise and see how things change for you. Whatever your guilty pleasure is, take the cost of product or service and instead of purchasing it, invest that cash into the company itself. For example, instead of buying Starbucks daily, cut back to maybe every other day. Take the money you are saving with your cutback and start investing in Starbuck stock.
 

Practicing this exercise is a great way to leverage your love for a product or service while taking a stake in the company to benefit from its growth.