How Subway Subscriptions Can Impact The Food Industry

Posted by Matin Varshochi in PaymentsAugust 31, 2022(Last Updated September 1, 2022)2 min read
Key Takeaways
  • On August 24, 2022, Subway announced its Footlong Pass, a subscription service that offers footlongs 50% off every day in September. 
  • The subscription program had 10,000 passes available to Subway MyWay Rewards Members, which sold out a couple of hours after its release. 
  • Subway is not the first fast food chain to use a subscription service. However, depending on Subway’s success, its subscription service could lead to a large-scale version. 
Are you ready to make some real money moves?

The food industry is slowly evolving, with the sandwich chain Subway beginning to offer a limited-time sandwich subscription to their customers for September. On August 24, 2022, the fast food company announced the $15 Footlong Pass test trial, a subscription program for Subway’s MyWay Rewards Program members. 


Only 10,000 passes were created for the month of September, and they sold out on the Subway website the same day they were available to the public. Depending on the success of Subway’s subscription-based program, it could cause the fast food chain to widen the subscription service for more consumers.


How Subway’s Subscription Works


For every day in September, Subway MyWay Rewards Members who signed up for the Subway Footlong Pass are eligible to receive a 50% off a footlong when ordered through the Subway app or online with daily digital codes. Unfortunately, those who currently wish to purchase a Footlong Pass cannot since all passes have been sold out. 


subway sandwich

Image Credit: Prachana Thong-on /


Pros of Subway’s Subscription Program

One pro of Subway’s subscription service is that the food company can see how willing people are to purchase a monthly pass which will give them a discount on their food. They may scale their subscription program if they find that most of their consumers are willing to pay extra for a subscription that deducts their food price.


For example, earlier this year, Taco Bell announced its monthly taco subscription, similar to Subway’s. As a result of its popularity, it caused Taco Bell to make the subscription feature a permanent part of its business model; which could also happen to Subway, depending on consumer feedback, profitability, and engagement. 


Recommended Read: Save Money by Canceling Unused Subscriptions


Cons of Subway’s Subscription Program


The main con of Subway’s subscription program is the possibility of failure. Subway is not the first fast food chain that decided to test trial a subscription program. 45% of Americans have experimented with food subscription services such as Hello Fresh and Blue Apron, but there is speculation that fast food chains will not have the same appeal as they do not provide healthy food options.

Furthermore, restaurant chain Olive Garden had its own subscription model, called the “Never Ending Pasta Pass.” This pass allowed pass holders to receive never-ending pasta, salads, and breadsticks. Unfortunately, Olive Garden eliminated the subscription program due to profitability concerns. A lack of profitability is a possible risk that could impact Subway’s subscription program's success, potentially leading to its discontinuation. 


olive garden

Image Credit: Jonathan Weiss /


The Money Wrap-Up

Subscription-based programs have become relatively widespread, mainly within streaming service companies such as Netflix and Disney+. Since streaming services have succeeded with their subscription-based model, fast food chains are experimenting with a similar plan. Depending on Subway’s success with its subscription service, it can lead them to create a large-scale subscription program for its members.  


Image Credit: QualityHD /

Was this content helpful?
Comments (0)

Sign In to leave a comment.

Download the CapWay App

Access more features to your Money Account

  • Money Goals
  • Request Money
  • Categorize Spending
  • Money Talk

The CapWay, Inc Debit Visa Card is issued by Metropolitan Commercial Bank (Member FDIC) pursuant to a license from Visa U.S.A. Inc. “Metropolitan Commercial Bank” and “Metropolitan” are registered trademarks of Metropolitan Commercial Bank ©2014.

1. For Money Account holders with a negative balance, the CapWay debit card will go into freeze until funds are deposited to bring account back to current. See terms and conditions

2. Sending or receiving money from other CapWay account holders will be instant. Transfers from other accounts could take up to 48 hours, depending on the financial institution.

3. Early access to funds requires direct deposit. Early payment is not guaranteed and is dependent on the timing of payer's submission of deposits. We generally post such deposits on the day they are received which may be up to 2 days earlier than the payer's scheduled payment date.

4. Money Goals allows account holders to save money towards financial goals created within the CapWay platform. Funds can be transferred from your Money Account or saved through the rounding up of your transactions from purchases.

5. CapWay offers financial content through Learn Money free of charge, but may include advertisements through affiliates. Phunds, CapWay's literacy program and session, is paid content or co-branded content.

© 2019-2024 CapWay Inc. All Rights Reserved.