Financial Literacy Through Hip-Hop Music | Culture Meets Money with Ash Cash

Posted by Nailah Herbert in Culture Meets MoneyJanuary 9, 2023(Last Updated January 10, 2023)3 min read
Key Takeaways
  • Culture Meets Money guest Ash Cash brings inclusive representation to Black communities through financial literacy and hip-hop music.
  • For Ash Cash, hip-hop has been a great equalizer in teaching financial literacy to his clients, community members, and youth.
  • Although financial education can be challenging to teach, Ash Cash has learned to give financial knowledge through various forms like his books, podcast, and TV show, Inside The Vault with Ash Cash.
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Ash Exantus, better known as Ash Cash, is a bestselling author and personal finance expert. Ash Cash is nationally recognized as one of the top financial educators of this generation. 


Ash Cash has been featured in publications like Black Enterprise and popular podcasts like Earn Your Leisure (EYL). Ash Cash collaborates with EYL and has a TV show under the EYL Network called Inside The Vault with Ash Cash.

Ash Cash joined the Culture Meets Money live chat series to talk about how he got started in the banking industry, the barriers for people of color within the traditional banking system, and why learning about finances through hip-hop music can be a great equalizer for the Black community.


Recommended Read: How to Make Money Moves with a CapWay Debit Card


Ash Cash’s Story

At 19 years old, Ash Cash started his banking career as a teller and then branch manager. He eventually climbed the ranks to become a personal banker and then a private banker, where he managed millions of dollars in assets. Ash Cash also worked as a chief operating officer at a credit union. 

While Ash Cash worked in the banking industry, he learned firsthand about banking inequalities within his community. He realized that many of his banking clients, who were Black and Brown, were unable to achieve financial freedom due to financial exclusion.

Recommended Read: Challenges Faced by the Unbanked and Underbanked


Financial Education & Hip-Hop Music


“Because financial education isn’t taught in schools [and] it isn’t taught in the households, a lot of times by the time it’s time to try to educate someone on something that they’ve been doing for years, passed down from generation to generation, it’s hard to change that mindset.” 

- Ash Cash, Culture Meets Money 


Ash Cash eventually left the banking industry to follow his own path and become a full-time financial educator. He has transformed numerous lives through financial literacy and by teaching finances through hip-hop music. He has written several books about financial literacy and how it connects to artists who consistently teach about business and money, like Jay-Z and Nipsey Hussle. Ash Cash’s book catalog includes HussleNomics, inspired by the strategic business moves of Nipsey Hussle, and The Wake Up Call, inspired by Jay-Z’s 4:44 album. 

CapWay Pro Tip: CapWay offers their financial education curriculum, Phunds, for all debit card users for free for the first six months! 

 Rapper Jay-Z performs onstage at the 2014 Global Citizen Festival to end extreme poverty by 2030 in Central Park on September 27, 2014 in New York City.

Image Credit: / Debby Wong

Throughout the Culture Meets Money live chat, Ash Cash shared his journey into the financial education space, the importance for everyone to become financially literate, and how he used hip-hop music as an equilibrium to motivate people to learn about money.


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Recommended Read: Nipsey Hussle Quotes About Money, Motivation, and Success


The Money Wrap-Up


Ash Cash has done an amazing job effectively teaching adults and youth about finances, but in doing so, he meets them where they are. He understands that not everyone grows up knowing how to manage money their money or build generational wealth. Hence, his consciousness of teaching others at their level of financial understanding. 


Since hip-hop is a significant part of Ash Cash’s life and the many lives of Black men and women, he uses it to educate others about financial literacy. Financial educator, Ash Cash has influenced numerous lives through his books and TV show, Inside The Vault. He has been a key factor in helping thousands to change their financial circumstances by changing their money habits, learning new money management and investing strategies, and, most importantly, changing their money mindsets.


Watch the full video on the CapWay YouTube channel here! 

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